At Fibra Danhos we demonstrate our social commitment by joining in projects and actions to support various causes.

Social reintegration
In order to promote social reintegration in our country, we formed an alliance with La Cana, under which we provide a free space in our properties where the organization can sell its cause-driven products.

La Cana is a social project that provides job opportunities for women in prison. It offers a variety of beautiful stuffed toys and products made with dedication and talent by hundreds of women. Each purchase not only represents a quality acquisition, but also contributes directly to these women’s reintegration into society.

Support for the Guerrero coast after hurricane Otis
In response to the devastating damage in Acapulco and coastal areas caused by hurricane Otis, and aware of our social responsibility to respond with solidarity and empathy to people whose homes were lost or damaged during this catastrophe, Fibra Danhos organized collection centers in all of our shopping centers for a month. With the support and cooperation of visitors and tenants, who enthusiastically joined in the work of helping others in difficult times, 9.8 metric tons of food products were collected. Also, through AMEFIBRA, we and the rest of the industry provided more than one thousand temporary shelters in Acapulco.

Another activity was to organize a bazaar at Parque Duraznos, where we earmarked a percentage of the proceeds to support the victims.

In response to the tragedy that occurred in Acapulco, Fibra Danhos organized collection centers in all our shopping centers for a month, and together with our visitors and tenants, we collected 9.8 metric tons of basic food supplies.

Local community
One of the premises when building our properties is to create a strong community around them. Each year we organize a variety of activities, such as art, cultural, entertainment and ecological events, for visitors and tenants.

Two of the year’s most popular events, which underscore our interest in promoting our country’s culture, were the sharing of the Three King’s Day cake and the Day of the Dead installations in all of our shopping centers.

We also placed an exposition of the Sustainable Development Goals in the lobby of the Torre Virreyes building in support of Climate Change Awareness Day. The event was organized to publicize the UN’s Agenda 2030 and raise awareness among our visitors and tenants about the actions they themselves can take to mitigate climate change and help the environment.

Another activity was our participation in the collection of the Banco de Tapitas, A.C., a program that promotes the recycling of bottlecaps to fund chemotherapy treatments for children with cancer.

Another activity that was a great success among visitors was an event featuring characters from the movies Barbie, The Little Mermaid and Fast and Furious X, who strolled through common areas of Toreo Parque Central. Tickets to the movies’ premiere were raffled off during the event.

We invested MXN18 million in these and many other activities, which were joined in by more than 142,000 people.

Supporting young talent
This year we opened the doors of Fibra Danhos to young students from the marketing and architecture departments of Universidad Iberoamericana and Tecnológico de Monterrey. These visits are an enriching two-way learning experience, as students learn firsthand how to apply their knowledge to practice, while we are invigorated by their ideas and fresh vision.

Economic donations
Aware of our responsibility to build a better Mexico, we have traditionally supported various causes, mainly institutions that work with children, because we know that children are the future of our country. We also support foundations involved in inclusion, diversity, visibility and gender equality.

In 2023, we doubled our donations to social causes over 2022 and began supporting five new institutions.